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Тема: stakeholder theory - ???
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25.06.2007, 21:31 #1
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stakeholder theory - ???
Добрый день! Читал abstract статьи, и возник вопрос, что такое stakeholder theory? Где о ней прочитать подробней?
Очень интересует методология исследования, проведенного в данной работе.. И вообще методологтия подобных исследований (a qualitative study of the legal, ethical and moral statements available on the websites of Forbes Magazine''s top 50 U.S. and top 50 multinational firms of non-U.S. origin were analyzed within the context of stakeholder theory). Но, к сожалению, статья платная.. Может быть кто-нибудь знаком с методологией? Может быть у кого-то есть pdf этой статьи? Очень бы был благодарен..
Автореферат статьи:
Abstract: This investigation is motivated by the lack of scholarship examining the content of what firms are communicating to various stakeholders about their commitment to socially responsible behaviors. To address this query, a qualitative study of the legal, ethical and moral statements available on the websites of Forbes Magazine''s top 50 U.S. and top 50 multinational firms of non-U.S. origin were analyzed within the context of stakeholder theory. The results are presented thematically, and the close provides implications for social responsibility among managers of global organizations as well as researchers interested in business ethics.
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25.06.2007, 21:37 #2
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- 12.05.2006
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Доброго времени суток,
Рекомендую поискать другие статьи этих авторов по именам. Мне как-то попадалась статья, выложенная на Шпрингере - на другом сайте бесплатно.
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25.06.2007, 22:22 #3
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Сообщение от Genn
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25.06.2007, 23:04 #4
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Сообщение от yaBB
Очень интересует методология исследования, проведенного в данной работе..
Analysis of the websites followed the tenets of grounded theory and qualitative content analysis. Glaser and Strauss (1967) designed the grounded theory method as a way to systematically collect and analyze data for the construction of a theoretical model. Such analyses focus on revealing patterns among the information rather than imposing a framework or concept from outside the discourse/meaning system of the messages under study. The data for this investigation included websites of “top firms” as defined by revenue rankings: the 2002 Forbes top 50 U.S. firms and the 2001 Forbes top 50 global (non-U.S.) firms. Both U.S. based and other multinational corporations were included to be consistent with previous research and because issues of social responsibility are being addressed around the world. In total 50 U.S. websites and 43 international websites were available for study. Please see Tables I and II for more information on the sites accessed as well as the missing data.
While precise descriptions of how qualitative data should be collected, organized, and presented remain elusive (McCracken, 1988; Wertz, 1983), the analysis followed steps suggested by Hill (1994). First, the websites were scanned in their entirety for explicit or implicit statements regarding firms’ moral, ethical, legal, or social responsibilities to all internal or external constituencies. Second, the information acquired was sorted and then categorized by stakeholder. Third, a search for similarities within the information was undertaken for each category, resulting in the discovery of a number of interrelated and expressive themes. This step involved the reading and rereading of all data points several times, organizing like information into separate groupings, and seeking appropriate identifying monikers. Fourth, the possibility of differences between U.S. and other global firms was explored among the themes and stakeholders.
[Конец цитаты]
На мой взгляд, методология весьма дырявая. Публичные веб-сайты рассчитаны главным образом на покупателей продукции и акционеров, иногда на широкую публику (т.е., на потенциальных покупателей продукции и акционеров). С кредиторами, сотрудниками, руководителями и поставщиками компания обычно общается куда более интимно...
Может быть у кого-то есть pdf этой статьи?
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26.06.2007, 00:56 #5
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Сообщение от nchuvakhin
Николай.. вот сюда: ibm_i@mail.ru
ура-ура-ура!!!
Огромное спасибо!!!!